What is Marketing? Differences between Selling and Marketing

Marketing is the process of creating a market for your products through selling and business promotional activities. It is a kind of communication that instills trust between prospective buyers and sellers/producers of goods and services.

But selling is very limited in scope. It aims simply to sell the product without caring for quality assessment and customer care.

Definition of Marketing

Marketing is the process of communicating the significance and value of a product or service through promotional activities and brand building, thereby creating a customer base for the business.

It is a set of activities employed by a company engaged in the buying and selling of goods and services, including consumer research, advertising, and selling up to the point of delivery of goods to the ultimate consumers.

Marketing Techniques

• The marketing process employs both scientific and artistic approaches while selling their products. 
• Scientific approach because it involves a systematic search of market conditions and research of customer tastes and product quality. 
• Artistic because it needs to appeal to the customers' feelings and emotions.
• It employs the 4 P's of marketing - Product, Price, Place and Promotion. 
• These 4 P's determine their marketing activities. They showcase the products in an appealing style, tag prices with lucrative offers, locate demanding markets, and indulge in promotional activities like spreading awareness through brochures/pamphlets, erecting banners at locations, or publishing appealing advertisements and TV promotionals. 
• The ultimate goal of marketing is to reach customers with the aim of satisfying their needs and maintaining a long-term relationship with them.

Differences Between Selling and Marketing

Now, coming to the discussion of differences between selling and marketing concepts, let us look at the salient features of selling and marketing activities:

Differences between Selling and Marketing

SELLING	MARKETING
Narrow minded	Broad-minded
Limited in scope	Unlimited scope
Engaged in simple selling activities	Involves customer creation, selling, and business promotional activities also
Sole purpose is profit making	Thinks about customer care, social cause, and product quality also
Operates in a limited area	Engages in widespread areas
Limited staff engagement with a sole proprietor as owner	Employs a huge staff of marketing and sales managers, selling agents, and sales staff
The proprietor himself oversees sales	Marketing manager is head for marketing activities
Selling is done simply by sitting in the shop	Marketing involves field study and fieldwork
Customers come on their own needs	Customer base is created by wooing them

The above are some of the major differences between sales and Marketing activities.